7 Ways to Turn Readers into Customers (It starts with your content or copy) Of course you want to persuade readers your product or service can improve their lives, so it’s important to highlight the benefits in a compelling way. Ultimately you need to understand your target audience’s buying intentions so your words speak to […]
Do you post prolifically but forget quality? It’s quality that will set your work apart. Follow these 7 ways to ensure every post is quality content. 1. Focus on User Intent. Create content to meet your target reader’s intent. Ensure your writing matches their search query and gives them valuable information.If they can’t find what […]
And why we should keep handwriting letters! Did you know handwriting is good for your mental health? Memories of arduously writing at school might have put you off handwriting forever. However, only a generation ago, most communication was through handwriting. You took a pen, paper and envelope and physically wrote letters. Then bought stamps, […]
Writers’ procrastination and the fly. To be honest, I don’t know why so many writers procrastinate but it’s a universal issue. However, this post started out about writers’ procrastination and ended up about writers’ procrastination and the fly. Why? Read on! Writers generally write because they love putting words together to create […]
‘To Niche or Not to Niche?’ … that is the question! While Hamlet contemplated life or death, literally whether ‘To be, or not to be’, copywriters, thankfully, might only have to consider ‘should you write for a niche market?’ Nonetheless, it can be a dilemma. Especially for starting-out copywriters. https://dictionary.cambridge.org/ niche market […]
How do you know if you need a content writer or a copywriter? Aren’t they the same thing? Although they’re similar they’re different depending on your needs. If you know the difference between a content writer and a copywriter, you’re in a stronger position to chose the best one to benefit your business. Ultimately whichever […]
The Beginning – When I Knew Nothing About Being a Copywriter The truth is, how I became a copywriter has taken many years of writing but also many years of working as a teacher to pay bills and feed my children. And a few interventions along the way. It’s a story. Like all stories there’s […]
